Oakley’s History

  • Oakley is an American company that specializes in producing high-performance sunglasses, goggles, and other eyewear, as well as other sporting equipment and accessories.
  • The company was founded in 1975 by James Jannard, who started out selling motorcycle grips out of his car.
  • Jannard quickly expanded his product line to include goggles and sunglasses, which became the company’s main focus.
  • Oakley gained a reputation for producing high-quality, innovative sunglasses that were designed for athletes and outdoor enthusiasts.
  • In the 1980s, Oakley began sponsoring professional athletes and teams, including the US Olympic team, and its products became popular among extreme sports enthusiasts.
  • The company’s distinctive designs and high-tech features, such as polarized lenses and impact-resistant materials, set it apart from other eyewear brands.
  • Oakley continued to grow in the 1990s, and in 1995, it went public, raising $230 million in its initial public offering.
  • The company continued to expand its product line, adding clothing, footwear, and accessories, and it also acquired several other brands, including Oliver Peoples and Eye Safety Systems.
  • Today, Oakley is owned by Luxottica, the world’s largest eyewear company, and its products are sold in more than 100 countries.
  • Despite its growth and success, Oakley has remained committed to its roots, and its products continue to be designed with the needs of athletes and outdoor enthusiasts in mind.

 

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